Hi!
So, what is branding?
It happening whether organisations are conscious of it, or not.
Itâs the meaning of an organisation, itâs the feeling when you see their logo or hear about them, itâs your reaction to them.
How do people respond when they hear âBluelightâ? Do they recognise us? Most general population wonât. Not like global brands like Nike or Coke. But Bluelight has some recognition among people familiar with psychonaut and drug nerd history. Unfortunately we wonât grow and attract young people with only this!
So to answer your question, branding is not just about for profit companies or just about selling stuff. Non profit orgs have brands, too. Charities have brands. Even government departments have brands. Heck, even entire countries develop brands, eg to attract tourism. Itâs about communication with your audience and ensuring you have the effect you want on them. For us, that means being appealing so that they join our community, post content, follow our socials, etc.